What Does It All Mean?

Sometimes you may have all the information, but you can’t see the wood for the trees. We make sense of dense data, cutting a path through it to reveal the hidden truth. We find patterns, identify trends and use the evidence to make recommendations and dispel myths or assumptions.

Request a free copy of Pentatonic’s Donor Experience Research Report.

One of the most productive consultancy experiences that I have been involved in…we got much further down the road than I had thought possible.
— Zoë Norris
, Global Systems and Supporter Development Manager, The Donkey Sanctuary

Case Study

The Donkey Sanctuary


Identify ways to improve communications to supporters


We analysed an extremely large range of qualitative and quantitative data, clustering the findings into recurring themes. This helped identify the key issues that were impacting delivery of effective communications.


Engaging communications that explained the impact supporters were having on the lives of people and donkeys around the world.