A Good Donor Experience?
A Report Comparing The Views Of Fundraisers And Members Of The Public
Many UK charities have been taking steps to become more donor-focused. They recognise that effective fundraising is not just about financial growth but also about building and maintaining respectful and mutually beneficial relationships between charities and their supporters.
But, despite this focus on giving donors great experiences, there appears to be little in the way of research comparing and contrasting the views of fundraisers with the views of supporters and donors about what constitutes a great donor experience.
With this in mind, Pentatonic decided to conduct some research to start addressing the question: Are fundraisers and members of the public on the same page when it comes to defining great donor experiences?